Post by account_disabled on Mar 15, 2024 22:18:28 GMT -5
This is because, following in the footsteps of product placement, brands aim to promote certain of their attributes by association in the most natural, complete and organic way possible, moving away from the purest advertising context and format. . However, it is important to take into account that this is a practice that is sensitive to legal terms and elements, as the presence of the brand should not cause harm to others and should comply with everything provided for by the current regulatory framework. And, if a legal or reputational conflict arises, the sponsoring brand, the one who pays for their appearance in the song, could be held liable or harmed by the possible consequences. Spontaneous mentions of brand placement in value songs are a resource whose use is assumed to provide benefits to all parties involved.
In this sense, as a result of the action, it can be expected that the brand will increase its visibility, popularity and even reputation; while both record producers and artists can provide financial support for B2B Reviews Club their activities. that listeners would receive a more polished, higher-quality product. None of the brands mentioned by Shakira paid to appear in the song, however, and none of the four brands mentioned in the song will be launching brand placements in the campaign. From the moment we confirmed that neither Rolex, Casio, or Ferrari would finance their appearance in the lyrics of the song, the song has amassed hundreds of millions of views and has become a bona fide viral phenomenon in recent days.
Depending on what happens, one can question whether being featured in a song (paid or unpaid) is a beneficial strategy. In the specific cases where and voluntarily mentioned, and both appeared in situations where they were compared to brands that could be considered leaders in their respective categories, which could have had an impact on their brand reputation. However, as this outlet learned, the song's impact on the watch and calculator company was satisfying. When asked about the option of including brand placement in the song, KFC said they would. and They're not currently considering financing their brand's presence in music themes, which doesn't mean they won't work with artists.
In this sense, as a result of the action, it can be expected that the brand will increase its visibility, popularity and even reputation; while both record producers and artists can provide financial support for B2B Reviews Club their activities. that listeners would receive a more polished, higher-quality product. None of the brands mentioned by Shakira paid to appear in the song, however, and none of the four brands mentioned in the song will be launching brand placements in the campaign. From the moment we confirmed that neither Rolex, Casio, or Ferrari would finance their appearance in the lyrics of the song, the song has amassed hundreds of millions of views and has become a bona fide viral phenomenon in recent days.
Depending on what happens, one can question whether being featured in a song (paid or unpaid) is a beneficial strategy. In the specific cases where and voluntarily mentioned, and both appeared in situations where they were compared to brands that could be considered leaders in their respective categories, which could have had an impact on their brand reputation. However, as this outlet learned, the song's impact on the watch and calculator company was satisfying. When asked about the option of including brand placement in the song, KFC said they would. and They're not currently considering financing their brand's presence in music themes, which doesn't mean they won't work with artists.